Social Media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running advertisements. The major social media platforms, at the moment are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat.
The more goals you want to archive through online marketing, the more people dedicated to this channel you're going to need. This demand will eventually lead to building complex social media team structures.
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